Following on from my recent look at The iPad Blogging Toolkit, I’ve been getting my head around the whole SEO, or Search Engine Optimisation, thing. Put simply, the application of good SEO techniques can help you get your blog further up the page ranking system of search engines. That means that when people search for something, your blog or website is more likely to come up near the top of the results.
One way to measure how your site is performing is to use the software that most web hosting companies provide. However, a more popular way of measuring how much traffic your site is attracting and, more importantly, how it’s finding you, is to use something like Google Analytics. In order for Analytics to work you need to run some specific code on all the pages you wish to measure. If, like me, you’re not interested into delving into your blog’s source code, there are WordPress plug-ins that do the legwork for you.
If you’re an iPad user, one of the hassles is that not all of the nice graphs show up on the screen. That realization meant that I needed to take a trip to the App Store. A quick search for “Google Analytics” revealed several different applications that would bring the data from Google Analytics.
Like many people I started with a free option – an app simply called Analytics. The App Store reviews seemed reasonable and the price was right.
What Analytics delivers is the same experience you’d have on a computer running a proper web browser. Graphs, tables and other visual elements appear with Analytics just as they would on a regular computer. Depending on the performance of your Internet connection, the app can feel a little slow but it wasn’t bad enough to make us want to spend money for another application.
The main stats I’m interested in are number of visitors, where they are coming from and what search terms are attracting them. Armed with those bits of data I can tweak the posts I create (using BlogPress) so that I can make sure I write content that my readers are most interested in and draws the most traffic through search engines.
This is the start of a journey for me. being able to find tools that work when I’m not at my desk is super important. Analytics is, for now, one of the tools that enables me to write relevant content that attracts visitors.