Journo Advice is now Totally Freelance

When I started Journo Advice I was very much of the mind that I was a freelance journalist and that most of what I’d write about would be about the business if being a freelance journalist. Since then, things have changed for me and i see myself as less of a freelance journalist and more of a freelance communicator.

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Getting Value from LinkedIn

Running a small business is hard work. In addition to actually plying your skills, there’s a bunch of administrative effort that you probably either never expected or underestimated before you launched your business. So, why would you add engaging in a social network like LinkedIn into your workload?

Running a small business is hard work. In addition to actually plying your skills, there’s a bunch of administrative effort that you probably either never expected or underestimated before you launched your business. So, why would you add engaging in a social network like LinkedIn into your workload?

Continue reading “Getting Value from LinkedIn”

Sick days, productivity and marketing

What happens when things don’t go to plan? Why set up your computer with two or more displays? Easy Steps for Making a Small Home Business and developing your personal brand.

Every week or so I post stories about freelancing that I find interesting. Let’s start by looking at a couple of articles from Freelance Folder and Flying Solo about something few freelancers talk, or even think about in my experience. What happens when things don’t go to plan?

We had a longer story by guest columnist Mark Juddery when he told us about losing his income following a serious car accident.

Freelancing Problems–What Can Go Wrong? http://freelancefolder.com/freelancing-problems-what-can-go-wrong/

The Soloist’s Sick Day http://www.flyingsolo.com.au/live-smarter/health-and-wellbeing/the-soloists-sick-day

I’m a big fan of setting up your computer with two or more displays. Microsoft’s article Work and play better with multiple monitors talks about the productivity benefits. I’m currently using three screens with the one computer. It’s incredibly convenient when I’m working on a story where I have several browser windows and sets of interview notes to review. In the old days we’d just spread the sheets of paper across the desk. But expanding your desktop achieves the same thing electronically.

multi-screen, expanded desktop, iMac
Here are my three screens. The iMac in the middle supports connecting two more screens so I can spread the desktop out.

Finally, Homepreneurs shares some Easy Steps for Making a Small Home Business and Threshold Consulting discusses Developing your personal brand. This is something all sole traders, freelancers and small businesses need to think about.

Rates, Raspberry Pi, Predictions and Social Media

This week, I’ve been thinking about a number of things. At the top of that list is what to charge clients. Although I have a well defined system for setting rates it’s still something that I’m concerned about, particularly as the economy is so uncertain. I’ve also been playing with a new computer, the $50 Raspberry Pi and looking at how to get the most out of social media.

This week, I’ve been thinking about a number of things. At the top of that list is what to charge clients. Although I have a well defined system for setting rates it’s still something that I’m concerned about, particularly as the economy is so uncertain. I’ve also been playing with a new computer, the $50 Raspberry Pi and looking at how to get the most out of social media.

The one topic that gets the most airplay on freelancing blogs, advice sites and discussion lists is rates. How do we set rates? What’s a reasonable rate? What if I quote too high? What if the client rejects the quote?

Pricing for wimps: Be the boss of your price You may be the boss of your business, but are you the boss of your price? For some soloists, clients are the ones that set the rate. So how can you regain control over what you charge? [Flying Solo]

Social media can be quite daunting for freelancers – particular if techie stuff is not your forte. Freelance Switch has a basic guide for getting started with Twitter.

How To Set Up Your Twitter Profile You’ve decided Twitter might be a good fit for your business, and you want to give it a whirl. Here’s a step-by-step overview to setting up your profile and freelance brand on Twitter [Freelance Switch]

Everyone wants to tell the future. Even if you’re not after the lottery numbers, having some insight into what is coming next can be useful in your business planning.

13 Freelancing Predictions It would be great if we could know for sure what the future holds for us, but the truth is that no one knows for sure what changes 2013 will bring. But what we can do is look at recent trends and make some intelligent guesses about what the near future holds for freelancers. [Freelance Folder]

The Raspberry Pi is a tiny computer that might just find a place in your office. Although it’s a little nerdy, the ability to create a basic office computer for about $50 (plus a screen, mouse and keyboard) might be handy for freelancers on a tight budget.

A Beginner’s Guide for the Raspberry Pi The Raspberry Pi is a wonderful little computer that fits in the palm of your hand, yet packs enough power to run your home media center, a VPN, and a lot more. Before you can do anything awesome, however, you need to configure it and install an operating system. Here’s how. [Lifehacker]

Inspirational quote alert! But it’s true. Successful entrepreneurs don’t just stumble into success. They see an opportunity, grab it and believe that they’ll achieve.

You Can Make a Difference Before you can be successful, you must believe you can be successful. [Becoming Minimalist]

Links – Employees, Charge Rates and Essential Decisions

The life of the freelancer is not all beer and skittles. There are lots of decisions to make like how to charge clients, whether to use other freelancers or grow to a business with employees and other decisions.

The life of the freelancer is not all beer and skittles. There are lots of decisions to make like charge rates for clients, whether to use other freelancers or grow to a business with employees and other decisions.

Fortunately, you’re not the first freelancer who’s had to make those sorts of decisions.

Hourly reates vs job-based charging: The six strengths of per-task pay and a few of the questions and criticisms you might have [Freelance Switch]

How to handle staff in a booming business: This is always a difficult decision to make. Indeed in my experience gained over many years of mentoring, managing staff is the area most small business owners struggle with. And it is often the reason they are unable to grow their businesses and are forced to continue on with just themselves and close family members. [The Age]

7 Essential Professional Decisions to Determine Your Success or Failure: What determines freelancing success or failure? I’ve come to believe that there are seven vital decisions freelancers make that play a significant role in future success or failure. In this post, I’ve listed all seven essential professional decisions along with some suggestions about each one. At the end, I invite you to share how you’ve handled each decision.[Freelance Folder]