How to choose a niche – balancing fun, talent and profit

Choosing a niche to exploit might feel like a black art rather than a science. Here’s how I do it.

Choosing a niche to exploit might feel like a black art rather than a science. Here’s how I do it.

Continue reading “How to choose a niche — balancing fun, talent and profit”

Business transformation by accident

I’ve been looking back at the mix of work I’ve done over the last few months and discovered something – I’m not doing the work I thought I was. At some point, my business changed without me realising. I had a business transformation without planning. Business transformation might sound like a big deal. But by being flexible, open to new ideas and prepared, you can adapt to changing circumstances quickly.

I’ve been looking back at the mix of work I’ve done over the last few months and discovered something – I’m not doing the work I thought I was. At some point, my business changed without me realising. I had a business transformation without planning.

Continue reading “Business transformation by accident”

Finding Opportunities in Downturns

In a recent online discussion, a fellow freelancer bemoaned that are cent round of cost cutting at a large publisher would result in fewer opportunities for freelancers and other independent contractors. Such events are great opportunities for freelancers.

In a recent online discussion, a fellow freelancer bemoaned that a recent round of cost cutting at a large publisher would result in fewer opportunities for freelancers and other independent contractors. Such events are great opportunities for freelancers.

Continue reading “Finding Opportunities in Downturns”

Exploiting niches is the key

It might well be the oldest business problem there is – how do you find and develop a market niche that others haven’t fully exploited? What are some of the things you can do?

It might well be the oldest business problem there is – how do you find and develop a market niche that others haven’t fully exploited? What are some of the things you can do? Continue reading “Exploiting niches is the key”

Twitter and your Reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion quickly and have it viewed by a potential audience of millions in just a few minutes. That means a whole new way of thinking about what comes out of of your mouth or streams from your fingertips. Just ask former PR consultant Justine Sacco.

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world ¬†you can express your opinion quickly and have it viewed by a potential audience of millions in just a few minutes. That means a whole new way of thinking about what comes out of of your mouth or streams from your fingertips. Just ask former PR consultant Justine Sacco. She trashed her reputation with one, ill-considered tweet. Continue reading “Twitter and your Reputation”